We usually come across new products and services through social media ads. This enables us to know the wide range of products we have been oblivious about. Everyone would love to know about all kinds of services and products available and equally useful for us which Is just a click away.
When we talk about the power of social media there are various roles. And various businesses, irrespective of the size of it has never failed to fully optimize the advantages, social media has to offer.
Social media has rendered convenience from both the giving and the receiving end of the business.
Knowing about a business’s social media handles is at par at having their business cards. Today, every entrepreneur at conferences has their social media details printed.
What makes it crucial to have a social media presence?
Here is what you need to know.
Facebook’s owner Mark Zuckerberg rightly said that “When you give everyone a voice and give people power, the system usually ends up in a good place.”
From his statement, we could summarize that when people hold the power but do not have a platform to voice them it becomes as useless as not having the power itself. So to find the right platform for all growing as well as established businesses, social media is not only an easy but also a cost-effective solution.
Businesses that are ignorant about the benefit of social media have a long way to establish their presence in the globalized world and are missing out on the golden opportunity and the power of socializing.
What do we mean when we talk about the benefits of social media?
According to research, it is found that more people follow brands on social media more than celebrities. So if this information is not channelized towards benefiting the organization then there is a high chance that you are missing out on half the world population.
Boost brand awareness:
As discussed above, nearly more than half of the world population is using social media, naturally, it gives the advantage to reach out to target customers. It is analyzed that almost 60% of Instagram users come across new products and new businesses on this platform.
Therefore branding your product on social platforms gives a boost to your brand by gaining customer’s attention.
Be the go-to source of information:
Every business desires to be the go-to information for their respective niche. i.e. establishing your brand as a thought leader. To be a thought leader is to inspire people by turning ideas into reality and to be proclaimed as a trustworthy source in their field of expertise. Once you establish your presence in social media and prove your full potential to the target customers then there is no going back.
Increases website traffic:
Increasing website traffic is one of the benefits of growth in social media. To understand the benefit, we first need to understand the meaning of website traffic. It simply refers to the number of web users visiting your website. Therefore this is a way of measuring the number of audiences on your website which determines the effectiveness of your business. If you have great content on your website, sharing it on all social networking sites would help you drive traffic to your website. Running ads and posting on social media accelerates your traffic. Good website traffic is when you have approximately 1000 visitors per month on your website. This is said to be a thumb rule for all small and average businesses. If you haven’t yet reached there, then there is a long way to go.
Helps to generate leads:
Lead generation is an internet marketing term that refers to the generation of anticipated customer interest or query into the business’ services or product through the medium of the internet. Social media acts as a medium for generating leads. It’s easy, cost-effective, and requires low-commitment when it comes to customers’ expression of interest in your business, this is the power of social media when it comes to lead generation.
Have influencers network:
Influencers are people having a huge number of followers and have established reliability and audience. They can persuade the audience into buying your product or service by their authenticity. This is done by employing your brand hashtags with their endorsed credibility.
These influencers vocalize your business through their social media handle which is followed by thousands and lakhs of people. This helps your product and service accelerate because when you get people talking about your business by well-established people on social media then you can conclude that you are gearing up your business and stepping stones to success. Ultimately making your product known to people is the first step towards sales.
Go viral with the trend:
Going viral is making people grab the attention of your business and you seek attention only when you have some noteworthy and entertaining content that renders to the trends. The more people like, comment, and share your content, the more it has the chance of going viral. The whole purpose of going viral is just to generate leads and to have an existing connection with your brand.
However, going viral is not a child’s play but it’s social media that makes our lives better. Bottom line, all this wouldn’t have been possible without social media.
Helps to learn more about target customers:
Social networking sites offer data regarding demographic information as to the number of people interact with your social media handle. This acts as a backbone to reach out to the real targeted audience. This analytics acts as a building block to make smarter business decisions.
Customers need attention when they have trouble with the product. They immediately resort to the brand for a solution. At times like these social media acts as a savior for customers only if the brand is quick at addressing grievances of their customers. Quick redressal to grievances leads to greater reliability and trust in the brand.
Social media acts as an after-sales service for brands that are active enough. Interacting with customers is the key to build good relations.
Look for your competition:
Healthy competition always keeps up the motivation to come up with unconventional ideas.
Social media is transparent enough to let you know what your competition is up to when it comes to social media strategy. This would give a fair idea about what your competition is up to and come up with even better ways of having your audience’s attention. It lets you monitor your competitor’s new product launch, promotions, etc. social media acts as a weapon when it comes to tracking your competitors down.
Being updated with your industry news is crucial. Missing out on the latest trends of the industry isn’t possible when you have social media at the tip of your fingers. It lets you know the upcoming changes that can affect your business so that you can act accordingly.
Learn more about your customers:
Social media provides insights into the audience which acts as a blueprint in knowing the likes and dislikes, what woo them, and what makes them simply scroll boring content. Knowing about the likes of your target audience is all that is needed to rule your industry. Making use of all the information and data provided by social media will guide you into making your customers happy and fulfilled all the time.
Social media is a wide ocean, the more you explore it, the more you get skilled at it & utilize its true power.