This will really depend on what your specific social media marketing goals are. If you are looking to build an engaged audience, we would look at tracking engagement metrics, qualitative and quantitative audience feedback and incremental audience growth across your recommended social media channels.
If you’re looking for an increase in website referrals and revenue, again, we would benchmark and track website key metrics such as traffic, direct sales and assisted sales via social media.
If you’re looking to drive in store footfall, we would work with you to develop a social media strategy that would enable us to measure any uplift in footfall via ongoing social media activities. Again, it really does depend on what you and your business are looking achieve from your social media activity.