Turn Social Media into powerful revenue tool

Social Media Marketing allows you to encourage your target market to regularly engage with your brand and become your most profitable online and offline advocates. With a well thought out social media strategy, your business can generate market leading customer engagement, create more brand awareness, encourage consistent website traffic, assist new sales or create a new direct revenue stream for your website or store.

Marketing Mojito approach to Social Media Marketing

Our team will work with you to develop a social media strategy based around the business objectives that matter to you. Whether you need to build your community, engage better with your current community, capture data or utilise social platforms for competitions, our team will help you spot the opportunities to build a better online brand presence.

Strategy and Roadmap

We’ll work with you to identify the overarching social media goals you want to achieve by identifying which social media channels are suited to your business.

Content Development

By understanding your target market and goals, our team will develop an action plan for developing and implementing social media content your customer.

Advertising and Promotion

Helping you develop and implement effective promotions across suitable social channels and leveraging the best advertising opportunities for your brand.

Community Development

Our team will educate you on the best practice of community engagement and work with you to roll out an effective communication strategy for your business.

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What Does Effective Social media Marketing Looks Like?

This will really depend on what your specific social media marketing goals are. If you are looking to build an engaged audience, we would look at tracking engagement metrics, qualitative and quantitative audience feedback and incremental audience growth across your recommended social media channels.

If you’re looking for an increase in website referrals and revenue, again, we would benchmark and track website key metrics such as traffic, direct sales and assisted sales via social media.

If you’re looking to drive in store footfall, we would work with you to develop a social media strategy that would enable us to measure any uplift in footfall via ongoing social media activities. Again, it really does depend on what you and your business are looking achieve from your social media activity.

How long will it take to get started?

This will depend on what social media services you require with us. If you are looking for a comprehensive social media strategy and action plan for your business, this is an extremely collaborative process that can take between 6-8 weeks to develop. However, if you are simply looking for ad hoc social media services or consulting, time frame will be much shorter.

What considerations do I look into when building and optimizing a social media marketing strategy?

Do you have any internal resources to help with community management and content development?
Do you have buy in from the highest level in your organisation down to the most junior employee?
Are you ready to create a two way dialogue with your audiences (as opposed to just broadcasting marketing messages to them)?
Are you willing to be ‘real’ within your social media channels?
Have you set S.M.A.R.T objectives for your social media activities that you are able to optimise towards?
Have you considered what budget you will need in order to achieve success?
If you are having trouble answering any of these questions, feel free to give Reload Media a call to see if we might be able to assist you.