Often social marketing strategies end up only focusing on Instagram and Facebook. An underutilized platform with a range of more than 562M active users and 100,000 new people joining every day, LinkedIn is one of the most effective marketing tools available.
A professional media, LinkedIn is especially useful in finding clients, seeking jobs, and getting employees. More suited for businesses that deal in B2B, it can put you in touch with a variety of clientele. It fulfills the needs of companies looking to hire and individuals looking for the right jobs.
A company can benefit abundantly from LinkedIn through a few simple steps:
1. Optimize Your LinkedIn Profile
Your LinkedIn profile is essentially your portfolio on the platform. So you need to make sure it is optimized to attract the right people.
First of all fill in all the details asked for. Starting with the Logo, upload a high-resolution image and a cover photo that well-represents your brand.
In the About Us section give a proper to the point company description. Include relevant keywords and provide all the necessary information to the visitors. Not to forget, do mention the Website URL, company size, industry, company type, and location. A complete profile resonates with the legitimacy and accountability of your organization.
2. Regular and Relevant Posting On LinkedIn
Like the key to any other social media, you need to be consistent on LinkedIn too.
You should aim to post at least once per week to your Company Page to keep your followers engaged and maintain visibility. Making a posting schedule like a social calendar will really go far.
Unlike most social media, it is preferred to make text-only posts.
LinkedIn doesn’t want to display too many posts containing links to third-party sites. So instead include links in the comments. Make your initial post text only, but then post a reply that includes the link that you wanted to share.
Since it’s a professional place, it is even more important to ensure quality content. Share opinions and comments on relevant topics respectfully. Back your stance with solid reasoning and facts, so you can be held accountable for it.
3. Focus on Engaging Your
LinkedIn is effective to understand and interact with your audience directly. To optimize this relationship, include your audience in the conversation.
Ask questions in your posts and call for comments from your readers. Reply to those, and ask for feedback. It will go a long way.
4. Re-buffer Your Top Posts
You Company Page can grow considerably by re-sharing your top-performing content from time to time. This is really convenient at times when you feel like you are running out of content ideas.
Re-Buffering is simply re-sharing hour top posts to ensure maximum reach. Your old successful content has good chances of performing well again. Top posts from the past can be easily found in LinkedIn Analytics under Posts Reports.
5. Capitalize your Employee Reach
A great way to increase your company’s reach and enhance business identity on LinkedIn is employee engagement.
Your colleagues and employees could be the biggest asset in amplifying your LinkedIn marketing strategy and growth.
Just like your company profile, it is important to ensure that the team’s profiles are complete. Since they will be directly linked to your company page, your organization will be more visible in search results both on and off LinkedIn.
Employees should be further encouraged to engage with posts on your company page.
LinkedIn is too good a platform to not make full use of. So make sure you optimize your LinkedIn strategy and lay the groundwork for the successful marketing of your company.