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Digital marketing jobs you can try your hand on

With the extensive growth in the field of digital marketing, social media platforms and the advancement of technology, the career options in the area of digital marketing has witnessed strong growth. There are so many opportunities with great potential in the market. The wave of Digital India was started in the country by Modiji. Every business person has changed its approach from traditional marketing to digital marketing with a contemporary approach.

The best part about career opportunities in digital marketing is that they are open to all. Whether you are a techie, an artist, a creative head, business, and management student or more. There is some work to be put up from everyone

If you are looking to build a professional career in digital marketing or you are looking to switch jobs and move towards digital marketing. All you need is the required skill set, a knack in marketing, communication skill, natural abilities and willingness to perform. Here are a few digital marketing jobs in various digital marketing agencies and other companies penetrating in the market today.

Digital Marketing Manager

One of the most prominent roles in the digital marketing business is of a Digital marketing manager. Every company relies on the digital marketing manager to handle its digital marketing needs. An efficient digital marketing manager must be a great multi-tasker with competent managerial and marketing skills. The manager leads the digital marketing team, delegates the assigned tasks and deal with the clients. He must combine the marketing forces and executes the same in the digital marketing platforms. This role generally requires 3 to 5 years of experience to perform well. Companies even give an upper hand to the digital marketing managers who showcase the proof of their expertise.

Digital marketing managers must be well versed in comprehensive strategic planning, forecasting, and execution. They must acquire the required skillset of being a leader and a manager to get the work done. The awareness of the market is also important since social media is a dynamic platform to work in. Digital marketing managers can make 15 to 20 lacs per annum or even more.

Search Engine Optimization (SEO)

Google algorithm has made Search Engine Optimization an important aspect for the websites. SEO is improving the visibility of the website or the web page in the results of the search engines. There are different kinds of advertising techniques and improving the SEO of the page. There are organic ways and paid promotion tools to do so. However, a professional is required who understands the techniques of research, keywords, page indexes, user experience optimization, management of duplicate content and other website tools. Digital marketing professionals try to approach the organic method of improving SEO. 

SEO professional knows and understands the alternative ways of paid Google Adwords campaigns. They can get the free traffic floating towards their web page through SEO techniques.

There are many opportunities even under SEO as a job profile. These professionals should understand the thorough working of the SEO tools, google analytics and more. These experts can establish a stronghold in the market through the performance of search engines. Technical knowledge gives an upper edge to the executives for this role. A lot of times companies hire one individual professional who is an expert in digital marketing as well as the SEO. If a professional understands the aspects of SEO, SEM, and digital marketing managing combined, they have a wide spectrum to work and earn money.

Content Marketing and Copywriting.

No business in this world can run without content. Creating and curating content is important to get new customers and retaining old customers. Through the content, the personality of the company comes through. Content marketing witnesses about 60 per cent more revenue generation as compared to traditional marketing techniques. Content marketing job opportunities experience the highest boom in the industry today. All you need is a laptop and a certain skillset to towards writings. Content writing and copywriting are two different aspects of content creation. The position of content marketing managers starts from generating leads, research, content generation and development, editing, curating and publishing. They have to work with the graphics team.

Content generation involves writing website content, marketing campaigns, generating pitches, emailers, sales copy. It also includes newsletters, video marketing, blogs, articles, guest blogs, social media posts, e-book publications, brochure copy, pamphlets, and other PR aspects. Content marketing has a good scope of growth in the coming years. Another important aspect of content marketing manager is the flexibility of working from anywhere and anytime. More and more freelancers are coming out these days to write for many brands and build an entire career in Digital marketing. Writing is not the only prerequisite in content marketing jobs. One must understand how to write the content, organize it and present it in an SEO friendly way which can attract as many eyeballs as possible

Graphics designer, Virtual Reality Developers, and Editors

Content generation involves writing website content, marketing campaigns, generating pitches, emailers, sales copy. It also includes newsletters, video marketing, blogs, articles, guest blogs, social media posts, e-book publications, brochure copy, pamphlets, and other PR aspects. Content marketing has a good scope of growth in the coming years. Another important aspect of content marketing manager is the flexibility of working from anywhere and anytime. More and more freelancers are coming out these days to write for many brands and build an entire career in Digital marketing. Writing is not the only prerequisite in content marketing jobs. One must understand how to write the content, organize it and present it in an SEO friendly way which can attract as many eyeballs as possible

Graphics designer, Virtual Reality Developers, and Editors

Visual content is also important to make a brand impression. Graphics is quite a high tech job and one must have a certain skill set and knowledge of various tools and software to generate the results. In the field of graphics designing, technology meets creativity. There are many job opportunities in digital marketing for graphic designers. Starting from graphics developers, virtual reality developers, video creations, editors, UI UX designers, website designers, infographics and more.

You can be a graphic designer, a tester, editor or even a creative director. If you have a strong foundation is all this technological aspect, your skills will be valued. You will also be able to grab more opportunities and higher package.

Search Engine Marketer/ Specialist

Search engine marketing and social media marketing is another aspect of search engine optimization. It is important in establishing a stronghold in the market. Usually, a digital marketing manager handles all the aspects of search engines. However, companies do prefer professionals and specialists with extensive experience in the field of digital marketing. All the reporting managers under the digital marketing managers will be search engine marketers. They will perform the groundwork from targeting the leads, estimating the clicks and marketing the budget. One can also analyze the keyword research, bid management, ad campaigns, social media posts, split testing and even ad copywriting.

Companies prefer specialists with at least 2 to 3 years of experience in the field of search engine marketing and the pay is pretty attractive too.

User Experience Designer

User interface and User experience designers also play an important role in digital marketing. These professionals develop the layout and the looks of the applications, web pages, websites, products and more. Your landing page is the first thing that gives the audience an insight into your products. It impacts the next move of moving ahead with the purchase. UI and UX designers create a complete experience for the customers to go through. They lookout for the end to end technicalities or a website and digital marketing applications. These professionals must not only have the knowledge of technological aspect but also the understanding of human behaviour. A website presented plays a major role in contemplating market research. They also handle lead generations, customer retention and overall improvement of sales.

The in-depth knowledge of the product, the business insight, the market pattern and overall usability of the website. They must keep in mind the customer’s perspective. The lead role of a UI and UX designer is to test the visual designing and make it worth the customer’s time.

Email Marketing Specialist

Email marketing is an aspect of content marketing. However, companies prefer to hire specialists who specialize in email marketing. These specialists are well versed in copywriting emails, editing and sending it out to present and prospective clients.

Email stands to be one of the strongest formats of communication. Businesses follow this marketing technique to keep in touch with the client. Email marketing specialists are in charge of sending out new marketing campaigns, PR activities, invites, reminders, offers and other PR activities. Email marketing is an important format of keeping in touch with the clients and keeping them updated about the company.

Analysts & AI Specialists

Along with the digital movement, even artificial intelligence has taken over the market. It is one of the hottest trending waves in the technology that is only going to get bigger and better in the coming time. With this advancement, even data analysts and AI specialists have become in demand. The rise in data and logs requires professionals and specialists who can generate systems to analyze and study the information. This information is then used for strategic marketing planning for future prospects.

Having a technical degree and technical knowledge in computing science background is imperative. It becomes easier to understand the data optimization and machine learning. One should also have the in-depth skills of computer programming to pursue this career option.

Creative directors

Creative directors are the lifeline of creative advertising agencies. In digital marketing jobs, professionals who have the knowledge of all the fields including designers, sales, marketing, copywriting and SEO are hired as a creative director. They create a vision and supervise the team to work in accordance with the vision created. Creative directors approve all the drafts before sending out the final product to the clients. They guide the creative team to work and oversee the creative process to fill in any gaps. CD has an important role to play in running the company. They must be upkeep with all the latest trends related to advertising, marketing, design, and the creative industry.

Companies hire creative directors with a considerable amount of experience and knowledge. Creative directors usually have experience in either of the profession of designer, art director, copywriter, and other creative fields. One must not only have the creative knack but also the understanding and skills of advertising and marketing. A good CD must-have skills relating to advertising, branding, marketing, and design. He must be able to analyze the work, trend, data, research, and output. A creative director must have decision-making skills as their veto is important for the company.

Digital marketing jobs have great potential in the current market today and even in the coming few years. If you are a creative person who wants to pursue their creative aspirations in their career, this is the perfect field to get into right now. Even apart from the job opportunities mentioned. There are various subcategories and other categories available in digital marketing

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