Although posting content on social media is easy for the majority of people, it’s important to think about what you publish. First, we recommend taking an extra step and doing an initial review of your web presence, your company in general along with your competitors and potential customers. We don’t write content for our clients without doing our due diligence investigation. We gather all the information possible about your company, your competitors, and your intended market. Although we’re well-versed in the implementation of digital marketing solutions for various industries We still spend the time to learn about the specifics of your company’s needs. What differentiates you from your competitors in your field? Which are the USPs (unique selling points)? Why should customers decide to choose your company? These are the kind of questions that we will take the time to address with you. We’ll assist you in developing an effective marketing strategy and identifying the most appropriate target market. Other than the fundamentals like their age, their location, and so on. What is it that motivates your audience to engage? What are their motivations and what problems that they are trying to address? What do their behaviour patterns appear like on the internet? We’ll take a look at what competition is doing with social media and see what they’re up to that is a hit with the people you share your target market with. Understanding what is driving your prospective clients to buy the product will assist us to decide what to share on your various social media channels. The more we understand about your business, competitors, and your prospective clients, the more we’ll be in managing your social platforms as a whole.

After we’ve conducted a thorough study and developed a plan specifically tailored to your company We’ll then proceed to develop content for your social media channels. The amount of content we produce will depend on the plan that you’ve chosen to sign up for However, in general, we produce text and images (or video) to go with it for each post. The call-to-action that we put in the text will differ depending on the social media platform you’re publishing on. For instance, Instagram does not allow links to be included in the text, so we generally include the URL within the bio. Twitter has a more strict number of characters than some other sites, which is why we modify your content there to suit. If you sign up with one of the social media platforms like Instagram we will be able to develop additional content to promote features specific specifically to Instagram, such as Instagram Stories. Regarding the images which is used to publish copies, you could employ images, GIFs and videos alike. The most important thing here is that we develop content that is specifically based on the information we collect while conducting research on your company. Our expertise allows us to design text and graphics that draw readers’ attention to your targeted viewers and distinguish your business from others.

We mentioned earlier that social media posting is easy for the majority of people users, and it’s very true! But it can be difficult when you’re putting together your own calendar that you have planned for each month. Small business owners don’t have the time to manually independently publish a post on social media using well-thought-out hashtags on many platforms, multiple times each day. Not only would it drain you of time, but would create more space for grammar and spelling mistakes. We know that! This is why we take publishing off of your hands as well. We design content calendars for our customers one month ahead Then we utilize our software for publishing and analytics to schedule the entire calendar of the month’s content all in a single session. This lets us make sure that no errors are made with the posts. It also will save you (and ourselves) time, and allows us to concentrate more on the other areas of your business, and also lets your followers on social media to be able to count on regular posts from you.

Many business owners don’t know are the mysterious world of advertising on social networks. Behind every tweet and every post there’s an advertising network that lets you make money from your content. You are able to “boost“ existing social media posts or create completely new social media advertisements to be run. In any case it’s a matter of how social media advertising allows you to get your brand, content and your website in front of the larger group, and at a faster pace. Based on your business objectives and goals for social media include, you can choose from many different kinds of advertising campaigns we could suggest. They differ based on the objective. If you want to bring visitors to your website or drive direct sales through your site, increase lead conversions on your site or simply increase the number of followers on your social media and engagement, advertising on social media can assist you in achieving all of it. Our social media ad experts are skilled and adept at creating any kind of ad campaign that you want or think is the most appropriate to your business. The reason why so many business owners aren’t experienced with advertising on social media is that it can be somewhat technical when setting everything up. To track the amount of conversions and sales you’re gaining through your social media campaigns you must install tracking pixels that link your social media advertising accounts to your site. This is why it’s helpful to have experts in digital marketing who are doing this all each day (like we!) assist and help you take this job off your shoulders. We can ensure your advertising campaigns are created from the initial idea to implementation.

You’ve probably heard it repeated a few times: digital marketing can’t be successful using an “set to forget“ strategy. The online world is constantly changing every day, which is true for social media too! It is important to keep in mind the fact that “the web“ is comprised of real human beings whose views and purchasing habits are always changing and being influencers. This is why we offer monitoring of social media in our social media monitoring services. When you sign to our management of social media services or our social media advertising service and/or both of them, be sure we will monitor your social media activity for you on a daily basis. What are the comments and messages you getting through your social media followers? What are the responses of your followers to your ads? What’s working best for your social networks , and what’s not? Our team is on the lookout for your social media accounts to ensure that all of your followers are addressed on behalf of your company and also to search for opportunities to enhance your social media marketing strategy.