Instagram has become a portfolio of brands in today's world. An effective and popular platform to advertise, communicate, and present.  Once only restricted to photos or images, Instagram has expanded to long videos, reels, and more. This just means a larger variety of components to explore and utilize.  Social media marketing strategies often put Instagram as one of the main areas to evolve. Brands are getting more and more desperate to up their Instagram game but it can prove to be a tough nut to crack.

Here are the tips and tricks that can help you grow your brand on Instagram:

1. Quality Content

The very first step is to ensure the quality of content. Instagram is one platform where quality and originality matters. Be unique and creative in creating content for your feed. Understand what your target audience wants to see, by referring to other pages followed by them.  Make use of Instagram tools such as stories, reels, and IGTV. Stories come with a number of engagement options such as polls, question-answer, rating, filters, etc which can prove really effective. Reels are an Instagram version of Tik Tok and can be made use of. They are still in a growth phase, but when is a better time to start. IGTV can be smartly used to put up videos for a wide reach and visibility.  Your content should aim to educate, entertain, and inspire your audience. Digital Marketing Strategies for Hotels and Homestay Industry (2022): Tips to Increase Bookings

2. Try To Make It On the Explore Page

The explore page is full of opportunities. It can increase your reach considerably. It is one of the best ways to get followers and grow your account.  You can be featured on the Explore Page if your post has a high engagement score which simply means a total of likes and comments. You can see the shareability of your content by the number of reshares and saved posts. The more shareable your content is, the more likely it is to end up on the Explore page.  Under what tab it ends up depends on the type of content you produce, the keywords in your captions, and the accounts you interact with. So make sure you optimize your Instagram content and increase interaction with popular accounts in the field you want to be in.

3. Build A Good Profile

Before following you, users will visit your profile. So you have to make sure they like what they see. Instagram is all about aesthetics. Design and plan your profile in terms of how it will look to a visitor. Aim at making a great first impression. Maintain consistency of aesthetic, throughout the feed. You can use apps such as Preview, Canva, Inshot, LightRoom, and Story Art to design your creatives.  Link all your socials and websites on your profile so that you can expand your reach there as well.  Digital Marketing strategies, Ideas for construction and builders companies in 2022  

4. Collaborate

Instagram is an excellent platform for influencer marketing primarily due to the presence of a number of macro and micro-influencers. You can plan guest posts, curated posts, and story takeovers with someone related to your area.  Through cross-promotion, you get exposed to a newer audience.  

5. Offer Value

At the end of the day, your Instagram presence should offer and deliver value to the various parties involved including your brand, your audience, and your collaborators.  Through a clear and simple CTA, you can enhance customer experience and bring about results.  

6. Consistency

Being consistent is necessary but that doesn't necessarily mean every day. Don't be pressured into posting every day and more importantly don't rush things.  Instead, prepare in advance. Make a social media calendar a month or week beforehand. This way you can put all your research and work in posting regularly. How to Increase Sales Using Digital Marketing Strategies  

7. Make Use of Hashtags

Hashtags can work wonders in getting you a lot of exposure. When a person searches for a particular hashtag, they can reach your account through your optimally tagged post. They play a huge role in maximizing the impact of your posts.  Go a step further and create your own brand hashtag. Encourage your followers to repost your content and use that hashtag to get more visibility.  

8. Engage

The secret to any long-lasting success of social media is engagement. The more you engage and interact with your audience, the more likely you are to gain their loyalty.  This includes replying to comments and direct messages, taking polls and suggestions, organizing activities, and sharing other content.    As you can judge, the secret to Instagram's growth lies in delivering the best experience. Make the best use of resources available and work hard on your content. It's a gradual process but totally worth the investment.  20 Digital Marketing Strategies for Law Firms and Lawyers ( 2022 )