Situation

A university in a particular region was struggling with bad word of mouth due to poor management, resulting in a decline in admissions and inquiries.

Problems

We were approached by a university that had a negative reputation in the surrounding regions due to poor management by previous officials. The university wanted to shake off this negative image and rebuild its reputation.

Solution

After analyzing the industry’s demographics and psychographics, we discovered that the young audience in the surrounding regions consumed a lot of social media and YouTube content and were deeply influenced by the entertainment industry. Hence, we proposed a series of 32 videos that would showcase the university in a positive light. These videos included an overview of the university, the journey of a student from entering the university to graduating, student interviews in various regional dialects, faculty and management interviews, and a video showcasing the amenities and student life on campus.

We assembled a crew of 15 people and shot on the university campus for six days, followed by a month of post-production.