Situation

A small gym catering to the niche audience of Crossfit came to us with a simple goal of increasing footfall at their box.

Problems

Crossfit is a new format of exercise which is priced comparatively higher than the traditional gym. It not only requires awareness but also the excitement to give it a try.

Solution

The answer was simple, it required video advertisements that answered the questions in the prospect’s head, enough to generate curiosity and take a trial. Mixed with the right offers we were able to cross a threshold click-through ratio and generate leads for the brand.