Situation

A new cement brand needed to create awareness and boost B2B sales in the Maharashtra region.

Problems

Our objective was to create brand awareness and boost B2B sales for a newly launched cement brand in Maharashtra region.

Solution

We decided to implement a blend of physical and digital marketing strategies. We leveraged catchy slogans and developed an eye-catching brand mascot called Chipku to create a strong brand identity. We started by running advertisements on Mumbai local and BST buses to reach a wide audience. We also created various animations and videos that were featured on local news channels and used in exhibitions to attract more eyeballs. Offline marketing material like brochures and flyers were used to reach out to various distributors and expand our sales network.

In addition, we used LinkedIn as a content marketing platform to promote our brand. Our communication style for Chipku, combined with topical hashtags, helped us communicate our unique selling propositions and generate interest from potential distributors.