Situation

The company wished to establish itself on linkedin with the simple goal of attracting more young talent.

Problems

JWIL is a B2G focussed organization working on projects which are not easy to understand, at first sight, the content had to be more digestible, also the company did not require a marketing department and hence lacked the skillset to execute or even strategize without external support or consultation.

Solution

Working from the ground up we not only worked on a LinkedIn strategy but also practiced regular consultations with the JWIL team to form a smooth process of knowledge transfer from the management and engineers in the organization to the marketing agency which worked as an input for the marketing department to form a content strategy for the brand.